I build brands, leverage AI, and try to leave things better than I found them.
Co-Founder and COO of Laundry Sauce. Husband to Ashley and a father, based in Scottsdale. I'm here to share what I'm learning building one premium consumer brand into something iconic — and how I'm doing it without trading the people I love for the work.
My Journey
The Short Version
I didn't start out as an entrepreneur. I spent years in the enterprise tech world — first at AppDynamics during their hypergrowth phase, then at DataRobot where I got my hands dirty with AI and machine learning before it was the buzzword it is today. I got my MBA from the University of Arizona, learned how businesses actually work, and started to feel the pull.
The pull to build something of my own.
That led to Laundry Sauce. My co-founders and I saw a gap in the market: premium, beautifully branded laundry products for people who actually care about what they put on their clothes. We launched DTC first, proved product-market fit, and then expanded into retail. Today, Laundry Sauce is an 8-figure business on the shelves at Target nationwide, with a national campaign featuring Scott Eastwood and mentions in Entrepreneur, Variety, and Men's Journal. I've been invited to speak at the World Perfumery Congress on premium fragrance in laundry care — the first time our category has had a seat at that table.
As COO, I'm the one making sure the machine runs. Supply chain, operations, team systems, financial planning, creative direction — the whole backend of a consumer brand. I also lead our AI adoption, which has been a game-changer for a lean team doing the work of a company five times our size.
What I Cover
What I Write About
This blog is organized around four pillars — the things I think about every single day.
Business & CPG
The tactics, strategies, and hard-won lessons from building Laundry Sauce. DTC vs. retail, brand building, supply chain, fundraising, and what nobody tells you about running a consumer brand.
AI in Business
I'm not an AI researcher — I'm a practitioner. I use AI every day to run a real business. I write about the tools, workflows, and mindsets that give small teams outsized output.
Personal Growth
Frameworks and systems for being excellent at what you do. Annual planning, weekly prioritization, reading, health, and the mental models that drive high performance.
Family & Faith
The most important stuff. How I stay present for my wife Ashley and our five kids while building a company. My faith journey. Why I believe giving is the highest form of success.
Entrepreneurs
Trained
Donated
to Date
Countries
Impacted
Experience
The Career Path
Laundry Sauce — COO & Co-Founder
2019 – Present
Scaled to 8-figure revenue. Own operations, supply chain, finance, AI integration, and creative direction. Target national retail launch, Scott Eastwood campaign, World Perfumery Congress speaker.
Give Ventures — Co-Founder
2018 – Present
Co-founded with wife Ashley. Training 2,100+ entrepreneurs in Central America. Nearly $800K donated.
DataRobot
2017 – 2019
Deep exposure to AI/ML platforms. Learned how AI transforms business operations before it was mainstream.
AppDynamics
2015 – 2017
Enterprise tech during hypergrowth. Learned what scaling actually looks like from the inside.
University of Arizona — MBA
Eller College of Management
Business fundamentals, finance, and strategy. Bear Down.
Get insights delivered weekly
Practical lessons on building businesses, using AI, and designing a life you're proud of. No fluff. No spam.
No spam. Unsubscribe anytime.