Entrepreneur · Advisor · Husband+Father · Man of Faith
Building a $1B CPG brand.
In real time.
Sharing everything I'm learning on the path to building an iconic laundry brand — the business wins, the faith that drives it, and the family I'm doing it for.
Latest Posts
From the trenches.
Why The 4th Of July Is A Parenting Laundry Disaster
Between melting bomb pops and instant grass stains, holiday weekends are messy. Here is why co-founding a laundry company was a genius financial decision.
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Stop Waiting For The Exit: How To Enjoy Building Your Business
Learn the simple mental hack that shifts your mindset from worrying about the future to anticipating success, letting you actually enjoy the entrepreneurial journey today.
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Why Being Called Too Expensive is a Massive Signal
When customers complain your product is too expensive, it is not a criticism. It is a signal you are successfully avoiding the miserable race to the bottom.
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Relentless in business. All in at home. No compromise.
Anyone who tells you that you can't build a great business and be a great husband and father is full of it.
I'm building Laundry Sauce into a $1B CPG brand — with a relentless focus on excellence, using AI to scale faster than anyone thinks is possible, and doing it without cutting corners on what actually matters. My wife, a few of my best friends and I co-founded Give Ventures to fund entrepreneurs across Central America and Latin America, because wealth without generosity isn't the goal.
Faith is the foundation. Family is the reason. Business is the vehicle. I share everything I'm learning here — the strategy, the systems, the failures, and the daily practices — so you can build something extraordinary without sacrificing the people you love.
What I Write About
Four areas I'm obsessed with.
Topics where I've earned the right to have an opinion — and where I can help you move faster.
Building and scaling consumer products. Lessons from Laundry Sauce's journey from DTC startup to Target shelves.
Practical AI tools and workflows that give small teams the output of much larger ones. No hype, just results.
Frameworks, habits, and systems for performing at your best. How I plan my year and run my week.
You can build something big without sacrificing what matters most. My non-negotiables for family and faith.
Ventures
What I'm building.
8-Figure CPG Brand · Now at Target
The world's best-smelling laundry products. Started as a DTC brand with a wild idea — make laundry day the best day of the week — and grew into an 8-figure business now stocked in Target stores nationwide.
Visit Laundry SauceNon-Profit · Central America & Latin America
My wife Ashley and I co-founded Give Ventures to help entrepreneurs in vulnerable communities start and grow real, sustainable businesses. On the ground in El Salvador, Guatemala, Honduras, and expanding to Colombia — funding training, mentorship, and seed capital for people who just need a shot.
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Work with me.
I work with a small number of founders and executives who are serious about scaling — bringing operator-level insight across DTC, retail, AI, supply chain, and team building to help them cut complexity and drive execution.
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