My wife Ashley was binge-watching LOVE ISLAND last night. She turned to me and asked who my favorite couple was.
I’m a huge believer in being present. Building a business is demanding. It will take every hour you give it. That is why I make it a priority to spend quality time with my family every single day. When I’m with Ashley, I want to be entirely in the moment. Her goals are my goals, and her downtime is my downtime.
But running an 8-figure company rewires how you look at the world. You literally can’t turn the founder brain off.
I don’t have a massive mental database for reality television relationship dynamics. I’m focused on supply chains, customer retention, and getting sh*t done.
But I know personalities. I know our brand. And I definitely know fragrance.
The best I could do was tell her which Laundry Sauce fragrance fits each couple’s vibe.
When we started Laundry Sauce, we knew we had to be different. You can’t just launch another boring soap and expect people to care. You have to give your product a soul. You have to map it to real human energy.
Fragrance is the ultimate expression of that energy. It tells a story before you even walk into a room.
So sitting there on the couch, I started matching the cast to our product lineup. If you watch the show, tell me where I’m wrong.
The Power Couple: French Saffron
Let’s talk about Olandria Carthen and Nic Vansteenberghe.
This is your OG slow burn. They are completely drama-tested. They survived Casa Amor. They didn’t just flirt for the cameras. They simmered.
That kind of dynamic requires a fragrance that actually evolves over time. It requires French Saffron.
French Saffron is one of those scents that takes you on a journey. It doesn’t give you everything all at once. It opens sweet and playful. It draws you in. But it doesn’t stay there. It settles into something much deeper and completely addictive.
You wear French Saffron when you have power couple energy. You know exactly who you are. You have been through the fire, faced the competition, and came out stronger.
In business and in life, the best things are a slow burn. The overnight successes usually disappear overnight. French Saffron is for people who play the long game. They build something real.
The Plot Twist: Indonesian Patchouli
Next up we have Iris Kendall and TJ Palma.
This is a totally different energy. We’re talking about a bombshell entrance. An emotional exit. Rekindled off-screen.
This relationship has serious movement. It is unpredictable. And for that kind of volatility, you need Indonesian Patchouli.
This isn’t a safe scent. It doesn’t play by the traditional rules of what a detergent should smell like. It hits you first with a beachy, minty vibe. You get eucalyptus right up top. It feels fresh, loud, and slightly wild.
Then it shifts gears completely. It goes earthy and bold underneath.
Indonesian Patchouli is for the rule breakers. It is for the founders and creators who are okay with a little plot twist. If your life is a straight line, pick something else. If you embrace the unexpected and refuse to be put in a box, this is your vibe.
The Classic: Australian Sandalwood
Finally, we look at Clarke Carraway and Taylor Williams.
They went exclusive early. Low drama. They are still together. Now their feeds are full of countryside posts and rodeo boyfriend content.
They are the couple you literally don’t have to worry about. They are grounded, secure, and built on a solid foundation.
That is Australian Sandalwood in a bottle.
Australian Sandalwood is clean. It is confident. It is entirely understated. You get bergamot, cedarwood, and eucalyptus up front. Underneath, you have warm woods and suede holding it all together.
It is classic without being boring.
A lot of brands think you need constant chaos and screaming marketing to be interesting. The truth is, genuine confidence doesn’t need to shout. It just shows up, does the work, and delivers excellence every single time. Australian Sandalwood is that reliable, rock-solid presence.
Matching Vibe To Vision
Watching a dating show and mapping it to Laundry Sauce might sound like a stretch. But this is exactly the mindset you need when building a modern brand.
We don’t just sell detergent. We sell an identity.
If customers don’t connect emotionally with what you are building, you’re going to lose. Retail won’t save you. Ads won’t save you. You will just be another commodity competing on price. That playbook is cooked.
We built Laundry Sauce to elevate an everyday chore into an experience you actually look forward to. We want you to feel a specific way when you put on your clothes.
Maybe you need that power couple energy for a massive investor pitch. Maybe you want that plot twist unpredictability for a weekend out. Or maybe you just need the grounded confidence of a classic to get through a tough week.
Your vibe dictates your scent.
Running a business is hard. Raising a family is harder. Make sure you’re taking the time to actually enjoy the adventure. Even when you’re sitting on the couch watching reality TV, there are lessons everywhere.
Keep going. Keep building. Stay focused on excellence.
If you watch the show, let me know who your favorite couple is. What scent are you wearing today? Drop a comment below.