Family & Faith
Why The 4th Of July Is A Parenting Laundry Disaster
Between melting bomb pops and instant grass stains, holiday weekends are messy. Here is why co-founding a laundry company was a genius financial decision.
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From the Blog
Building a $1B CPG Brand.
In Real Time.
Lessons from the trenches — scaling Laundry Sauce, using AI to compete, building with faith, and being present for my family every step of the way. No recycled advice. Just what's actually happening.
Recent Posts
Business · CPG
The Love Laundry Day Campaign: Turning a Chore Into a Ritual
Most people treat laundry like a punishment. We built our new Love Laundry Day campaign with Scott Eastwood to prove it should be a premium self-care ritual.
Personal Growth
Why Having Fun Is Your Ultimate Competitive Advantage
If work feels like a prison sentence, you are playing the wrong game. Here is why having fun is the ultimate competitive advantage for founders.
Business · CPG
Matching Love Island Personalities To Laundry Sauce Fragrances
My wife asked for my favorite Love Island couple. I gave her the Laundry Sauce fragrance that fits their vibe instead. Here is the breakdown.
Business · CPG
Stop Trying To Be Liked: Why Your Brand Needs An Enemy
Trying to be universally liked is a massive mistake. Learn why finding your brand's enemy is the key to sharper messaging and fiercely loyal customers.
Business · CPG
Why Killing a Product Is Harder Than Launching One
Launching new products is exciting but killing them requires discipline. Here is why Laundry Sauce axed our candle line to focus entirely on our core mission.
Business · CPG
Why Launching in Retail First Will Kill Your New Brand
Think getting your product on a store shelf is the ultimate validation? Here is why going direct-to-consumer first is the only way to build real momentum.
Business · CPG
Why the Print Money With Ads Era is Over
The 2019 Meta ads playbook is cooked. Here is why modern CPG brands must shift to micro-influencers and affiliate networks to drive real growth today.
Personal Growth
Design Your Year Before It Designs You
My non-negotiable January planning framework to align your mission, money, and calendar. Stop drifting and start executing with ruthless focus.
Business · CPG
Spoilers For 2026: The Next Phase of the Laundry Sauce Revolution
We just locked in our 2026 product roadmap. Here is a sneak peek at our upcoming limited releases, underground collaborations, and heavy-duty stain solutions.
Family & Faith
Stop Running Parallel Races: How to Set Shared Goals in Marriage
If you keep your goals in your head, you are forcing your partner to guess. Stop keeping separate checklists and start operating as a unified team.
Personal Growth
The Quarterly Personal Review: How to Max Out Your Life
While everyone wraps up the year by auditing their business, most forget to audit themselves. Here is the exact framework I use to set intentional goals.
Family & Faith
Why We Build Nimble Teams to Fund Bigger Missions
How keeping our operations lean with AI and global talent creates the margin we need to fund entrepreneurs in vulnerable communities.
Business · CPG
Win Black Friday Without Panic-Discounting Your Margins
Stop relying on margin-killing discounts. Learn why starting early and building loyalty beats attracting deal chasers who will never buy from your brand again.
Business · CPG
How Laundry Sauce Wins From Hollywood Ads to Local Retail
We mixed Scott Eastwood and AI wizardry for a massive digital campaign, but our physical retail story with local boutiques is just as strong. Here is the playbook.
Business · CPG
Why Gentle Detergents Smell Awful and How We Finally Fixed It
Most gentle laundry detergents smell like baby powder. Here is how we built a certified hypoallergenic fragrance that actually smells incredible without compromising on luxury.
Family & Faith
Why Raising Kids Is Exactly Like Running a CPG Brand
I used to think entrepreneurship and parenting were separate buckets. But raising a family teaches you everything you need to know about patience, chaos, and leading teams.
Business · CPG
Named a Top 10 Arizona Entrepreneur, But We're Just Getting Started
Laundry Sauce was just named a Top 10 Arizona Entrepreneur for 2025. Here is why awards are great, but the actual work is just beginning.
Business · CPG
Why Disruptive Brands Ignore Their Direct Competitors
Stop staring at your competition. Discover how disruptive brands like Laundry Sauce, Liquid Death, and Graza borrow ideas from totally different industries to build cult followings.
Family & Faith
Charlie Kirk
What I learned from watching Charlie Kirk, in the words I first wrote when I heard the news.
Family & Faith
Why I Refuse to Sacrifice My Family for Business Growth
Building a business is chaotic, but your home life shouldn't be. Here are the routine non-negotiables I use to stay present and protect my family.
Business · CPG
Why a Burger Grease Stain Got Laundry Sauce on National News
I never thought I would be a national stain removal expert. Here is what an unexpected TODAY feature taught me about building an 8-figure brand.
Business · CPG
Fundraise or Bootstrap: Pick Your Kind of Pressure
The choice between bootstrapping and raising capital isn't about ego. It's about deciding what kind of pressure and accountability you want while scaling your business.
Business · CPG
Stop Pitching Products. Start Solving 11 P.M. Problems.
Making a great product is not enough. Discover how Laundry Sauce built customer retention by writing 200 guides to solve life's biggest laundry mysteries.
Business · CPG
How to Speed Up Your Laundry Routine and Actually Enjoy It
I sat down with Real Simple to debate pods versus liquid detergent, share a hot take on washing frequency, and break down smarter scent strategies.
Business · CPG
Why HGTV Just Crowned Laundry Sauce Best Smelling Detergent
Laundry Sauce just took home the HGTV Clean Home Award for Best Smelling Detergent. Here is why relentless focus on excellence beats chasing trophies.
Business · CPG
Why The Best DTC Teams Run Like Special Forces
Founders love bragging about headcount. But big teams burn cash while small teams print it. Here is why the best ecommerce brands run lean on purpose.
Business · CPG
Why Copycats Can Not Steal Your Brand's Soul
When competitors rip off your product, it is frustrating and distracting. Here is exactly why you should stop panicking and start doubling down.
Business · CPG
From E-commerce Laughingstock to Retail Dominance
When we launched Laundry Sauce, people laughed. Now ChatGPT recommends us, and we are signing dozens of retailers. Here is how relentless focus wins.
